Creative Direction for Product-Driven Brands
Haley partners with lifestyle brands to build thoughtful, cohesive products and brands through intricate design, world building and extensive experience.
From concept to creation to launch. Her work lives at the intersection of product design, creative direction, and brand strategy, supporting founders as they turn ideas into tangible, elevated products.
HOW TO WORK WITH HALEY
On-Demand Services
If you are interested in project-focused work, Haley offers select one-off creative services for brands seeking elevated creative support at key moments.
Creative Partner Support
Working with a select number of brands on a long-term basis, Haley acts as an embedded creative partner across product, brand, and visual direction.
Haley’s On-Demand Services
Print, Textile, and Illustration Design
For those who know the direction they are going in but need execution , this is the service for you.
*pricing depends on scope of work but starts at $750
Collection Build & Design
Creative development for collection builds or product line, including concepting, design direction, and visual cohesion across the assortment.
*pricing starts at $1600 for 1-2 styles
Creative Direction for a Launch
Visual direction for a product launch or campaign, including creative concepts, styling guidance, and photoshoot direction.
*Travel for Haley to be on-site is an available add-on with this service
*pricing starts at $1600
Branding
Strategic branding and visual identity support available as needed, including refinement of existing assets, visual system guidance, and alignment across product, packaging, and creative output. This is not a full rebrand, but an evolution designed to support the brand as it grows..
Website design is available as an optional add-on with this service
*pricing starts at $5000
60 Minute Creative Consultation
A focused, one-on-one creative consultation for founders seeking clarity, direction, or expert perspective on a specific challenge. This session is designed to provide high-level creative guidance across product, brand, or visual direction.
During the consultation, Haley offers strategic insight, design feedback, and clear next steps tailored to the brand’s goals. Topics may include product development, collection planning, creative direction, brand alignment, or visual refinement.
This service is best suited for founders who want experienced, actionable perspective and leave with a clearer path forward. Before your call, Haley will reach out inquiring about the intentions for your consultation so she can prepare any necessary documents, resources, etc.
Investment: $750
Long-Term Creative Partnerships
Long-term partnerships are structured to support brands through ongoing product development, collection planning, and creative direction. Rather than operating project by project, Haley integrates into the brand’s workflow through guiding creative decisions, shaping product strategy, and maintaining a consistent point of view across seasons and launches.
What’s Included in Creative Partnerships
Ongoing Product & Collection Development
Creative direction and design support across multiple collections or product drops, including concepting, design development, and assortment planning.Surface Pattern & Textile Design
Continued development of custom patterns and prints that build a recognizable and ownable visual language for the brand.Creative Direction & Visual Oversight
Direction across launches, campaigns, and photoshoots to ensure all creative output feels aligned, elevated, and intentional.Embedded Brand & Product Strategy
Strategic guidance woven into the work — supporting positioning, product storytelling, and long-term creative decisions as the brand grows.Branding & Visual Identity
Ongoing refinement and extension of the brand’s visual identity — ensuring product, packaging, and visual assets remain cohesive as the brand grows. This may include guidance on typography, color, layout, packaging, and overall visual consistency.
Creative Partnership Packages
The Studio
Designed for brands seeking consistent creative support across product and visual direction.
Includes:
Ongoing product and collection support
Creative direction guidance for launches or drops
Light visual oversight and brand alignment
Strategic input as needed
Best for brands in early growth stages or between major launches.
Price range: $3500-$5000
The Atelier
A core partnership offering deeper involvement and creative leadership across product, brand, and launches.
Includes:
Product and collection development across multiple drops
Surface pattern and textile design
Creative direction across launches, campaigns, and photoshoots
Branding and visual identity evolution
Embedded brand and product strategy
Best for brands actively building collections and refining their creative point of view.
Price range: $5000-$8000
The Maison
A full creative leadership engagement for brands requiring comprehensive oversight and long-term vision.
Includes:
End-to-end creative direction across product, brand, and visual output
Ongoing collection planning and product strategy
Extensive pattern, print, and design development
Brand and visual identity stewardship
Priority access and deep integration with the brand team
Best for established or scaling brands seeking a true creative lead.
Price range: $8000-$12000
This is best for…
Product-driven lifestyle and apparel brands
Founders seeking a creative lead, not just execution
Brands planning multiple launches or collections per year
Teams that value consistency, trust, and creative partnership